came on their ownfrom Google adsfrom an alert✕size sold out$too expensive+won by your change
Fall 2026 · a 26-week season
Run the store like a city.
Every decision your teams make is a dial: price, ads, alerts, how much stock to hold, what the factory makes. Turn one and the city shows you what happens to sales, profit, cash and fans. An AI planner, the Trading Tower, plays the same season alongside you.
Fans who came on their own
Shoppers from Google ads
Fans pulled in by an alert
✕Their size was sold out$Too expensive
A simulation by Summation. Numbers are illustrative, not Fanatics actuals.