Fanatics CityRun the store like a city
Week 1 Sep 7
came on their own from Google ads from an alert ✕size sold out $too expensive +won by your change

Fall 2026 · a 26-week season

Run the store like a city.

Every decision your teams make is a dial: price, ads, alerts, how much stock to hold, what the factory makes. Turn one and the city shows you what happens to sales, profit, cash and fans. An AI planner, the Trading Tower, plays the same season alongside you.

  • Fans who came on their own
  • Shoppers from Google ads
  • Fans pulled in by an alert
  • ✕Their size was sold out$Too expensive

A simulation by Summation. Numbers are illustrative, not Fanatics actuals.